Seller’s Guide
Comprehensive Real Estate
SELLER’S GUIDE
Alex Helton
Discover more about our team
Helton Real Estate Group
We know moving is big financial and emotional decision, and it can be exciting and overwhelming all at once. Buying or selling, we give you a clear path and guidance throughout the process, so you can feel confident about the decisions you make – saving you time and money, and helping you avoid unnecessary stress. If you’re selling, we guide you to getting the most out of your home by a creating a custom recommendation of updates that will bring real ROI.
Once you’ve decided how you want to move forward, we manage booking contractors and overseeing the work – so you don’t have to waste time or money on making sure your job is done right. Selling a home shouldn’t make you become a general contractor! Let us handle it with our network of professional partners.
Our approach consistently results in positive real estate experiences. We are proud to be one of Keller Williams’ top teams, and we’re also honored to be a Dave Ramsey Endorsed Local Provider.
Recent Awards: Nashville Business Journal Best Places to Work (2017) Keller Williams Millionaire Real Estate Agent (2016, 2017, 2018) Greater Nashville Realtors Diamond Award of Excellence (2015, 2016) Greater Nashville Realtors Diamond Elite Award of Excellence (2017, 2018) Greater Nashville Realtors Awards of Excellence Life Member (2018)
Moving shouldn’t feel so complicated and overwhelming, and you should have someone you can trust to make it happen. Feel confident as we guide you through it all, getting you to your closing day so you can get moving.
Housing Expectations for 2019
The NAR publishes some great data every year in regards to housing expectations.
Housing Outlook
Existing Home Sales:
to 5.4M
Median Home Prices:
to 3.1%
Mortgage Rates:
to 5.17%
GDP Growth:
to 2.4%
Potential Speed Bumps
Increasing Inventory Supply
Slowing Home Appreciation
Rising mortgage
rates
Waning consumer confidence
* MANY REASONS FOR OPTIMISM
All indications are that we have a housing shortage. If you look at population growth and job growth, it is clear that we are not producing enough houses. This is often a local issue, not a national one, so NAR has created a website where local associations and Realtors® can go for information on how to advocate for increased supply in their communities.
7 things you need to know when selling a home
Whether you are selling in a hurry, or selling at your convenience, be aware of the major influences that the market and the terms of your sale can have on the resale value of your property. The terms of your sale and the initial pricing of your listing can effect the amount of money you keep in your pocket.
Determine an accurate fair market value
Take the time to work closely with a reputable buyers agent who can create a thorough Comparative Market Analysis for you. You’ll need to get a good look at comparable properties in your area that have been appraised recently.
Find out what kind of buyer your property will draw
This will have an effect on what kinds of repairs you may elect to do, as well as determine what kind of financing a buyer can utilize when purchasing the home.
Get a pulse on the overall market conditions
Home list to sale ratios, buyer activity levels, and neighorhood competition can all influence the value of your property, as well as how long it may be on the market.
Perform all improvements that have a net positive on your resale value
Regardless of home condition, there are always improvements that can positively influence your re-sale value. Smells are highly important to focus on, as well as cleanliness.
Choose the right agent for your transaction
A passionate, knowledgeable local expert who intimately knows your neighborhood and market is important. Equally important is their communication, organization, and timeliness.
Prepare your home for those buyer showings
The cosmetic appeal of a property highly influences it’s value. To the untrained eye (like your average buyer), cleanliness is a proxy for how well the home was cared for. Be sure to send the right message with a bright & clean experience free of unwanted odors.
Get feedback from every buyer if possible
Your buyer’s agent can typically follow up with agent’s who show your home to their clients. Get feedback on the home condition, showing highlights, and make changes if needed to improve desirability.
“Reality TV” versus real world conditions
You‘ll need a credit report to make sure your score and reporting are accurate. Work directly with a lender on your credit score. They can help provide recommendations, work with scoring agencies, and improve your score when you obtain your loan.
Quick tips for would be property investors
Buying Takes Time
Don’t rush into a deal just because you are excited. Take your time to locate the best deal.
Budget Carefully
TV shows tend to gloss over complex topics. Your budget needs to be accurate.
Calculate PITI payments
Property taxes and insurance can add a significant amount to your monthly payment.
Find a great agent
You’ll need an absolute professional experienced in your specific market.
Meet your average first time home buyer
What kind of house do they want?
Move in ready homes
Suburban Sprawl
43% are looking to buy in a suburban area outside of a city.
Energy efficient and smart technologies
Younger buyers make up a larger and larger market share, and are willing to pay premiums for upgrades they perceive to be good for the environment, or capable of reducing their energy footprint.
Attractive designs
Large entertainers style kitchens, bright open floor plans are very popular. New homes are being built with large bedrooms and baths.
Common types of first time home buyers
%
Total Population
%
Millenials
%
Hispanics
38% of hispanics are looking to buy their first home in the next 1-2 years.
When to invest in your house
Home ownership is one of the largest obligations you can place on yourself, and with it comes a slew of costs and responsibilities. Even when selling your home, you may want to consider which investments to make in order to get the most out of your transaction.
Consider Investment When:
Curb Appeal
Property exterior could use visual improvements.
Carpeting
The carpets have stains and/or wear and tear.
Odors
The home smells like pets, smoke or garbage.
Kitchens & baths
These rooms need repairs, or improvements.
Financial Situation
I have capital to invest in upgrades to the property.
Check to see if these are true:
Curb Appeal
Property exterior looks great from all angles.
Carpeting
The carpeting appears to be near new or like new.
Odors
The house has no strong odors at it’s entrance.
Kitchens & baths
These rooms are attractive, clean and inviting.
Financial Situation
The property has equity and will sell quickly.
8 Popular home remodeling trends
When selling a home, it’s important to compare properties in your area to better understand what a competing property may offer buyers in value and convenience. You may want to consider some of the following upgrades to add value and interest to your home once it goes on the market.
01
Go Green
02
Update Bathrooms
Soaking tubs, large showers, and bold flooring choices are in vogue.
03
Wood flooring
Hardwood floors, as well as faux or engineered hardwood floors are common.
04
Stainless Steel
Updated appliances in the kitchen do a lot to add perceived value.
05
Kitchen updates
Single-bowl deep sinks, copper lighting, and solid surface counter tops.
06
Accent Walls
Textures, natural wood, reclaimed barnwood and other materials can add style.
07
Lighting
Improve lighting fixtures and overall light balance throughout the home.
08
Curb appeal
Add plants, keep flower beds weeded & grass cut. Paint that front door.
Accepting the right offer from a buyer
A national survey by Better Homes & Gardens Real Estate found that baby boomers are providing financial support to help their children and grandchildren become homeowners.
There is no more crucial time in your home sale than when you are considering multiple offers and exploring their various terms. Not all offers are equal, and the highest priced offer is not necessarily the best overall offer. The right offer to accept is one that incorporates both highest price and the best terms.
All Cash offers
An offer in all cash has the benefit of being able to close more quickly than a financed offer. This is because there is no lender or loan terms for the buyer to work through.
First time home buyer programs
In some states, first time home buyers have additional financing opportunities available to encourage home ownership. These programs typically do not add any additional burden to a seller.
VA Loan programs
VA loans will typically have an escrow period the same length as a conventional loan. Appraisal standards can sometimes be more strict, so if your home has questionable comps or needs repairs this can complicate the sale.
Conventional Offers
The vast majority of offers you will receive are from buyers taking out a conventional loan. Expect an average 30 day escrow period and an earnest money deposit.
Contingent Offers
At times, you may be presented with an offer that is contingent on the sale of another residence. While this does not automatically make this an inferior offer, it does often result in a longer than a 30 day escrow period. If a quick sale is a requirement, this can be a than ideal candidate.
Earnest Money Deposit
If your buyer is serious about a purchase, and is confident in their ability to close escrow, they will have no problem with providing a down payment in good faith. This is typically around 1% of the listing price. Should the deal fall through after they have removed contingencies, they forfeit this deposit.
Closing Cost Requests
It is not uncommon for a buyer to request funds back as part of the terms of sale. This can apply to anything from repairs on the home, to help with the loan downpayment. This amount reduces the net proceeds from the sale of the home.
Why you need an experienced listing agent
FSBOs accounted for 8% of home sales in 2017. The typical FSBO home sold for $190,000 compared to $249,000 for agent-assisted home sales
Remember, the point of selling your property is to sell it for the most you possibly can. This is heavily aided by the marketing reach that a real estate agent can offer, and motivated buyers will typically see an agent has having more credibility when compared to a FSBO (For sale by owner).
The more exposure through marketing and onsite visits from participating agents will result in a better chance of receiving multiple offers on your property, which will help add leverage when selecting one that most accurately meets your goals.
The results should be measurable
Real Estate Agent
$249,000 Avg. Price
For Sale By Owner
$190,000 Avg. Price
Increase your visibility to buyers
Buyers increasingly are utilizing real estate agents and starting their searches for property online. A listing represented on the MLS in your area will increase the effectiveness of marketing efforts.
Explaining your closing costs
Your total net proceeds are reduced by a number of costs that are typically associated with a property sale. It’s important to know the basics about these. It is recommended that you sit down with a real estate agent who can walk you through a net proceeds estimate to determine your equity at close of escrow.
1/2 of title & escrow
Expect to pay for half of the transfer taxes, title insurance, notary fees and other miscellaneous costs associated with transferring the title.
Agent commissions
As the seller you will pay for the listing agent and buyer agent commissions. This is typically a split of 6% with half going to each agent.
Loan Payoff
Any outstanding mortgage balance you may still carry on the property will need to be satisfied at closing.
Property Taxes
Your tax responsibility will be prorated to the date of sale, and any outstanding balance will be need to be paid in order to transfer the title and record the sale.
Inspections
Expect to have pest and roof inspections performed on the property, as well as optionally a full home inspection as part of the sale. While this can vary, typically this is paid for by the seller.
Repairs
Regardless of the type of offer you have accepted, you may still be asked by the buyer for home repairs as part of the sale once the results of the inspections are known. Some repairs are required by lenders prior to funding.
HOA Fees
Typically prorated, any outstanding balance up to the date of sale will need to be satisfied prior to close of escrow.
After the closing
Despite closing escrow marking the end of the property sale process, it also marks the beginning of an ongoing relationship. Keeping in touch with the agent allows you to continue to use this value able resource of information whenever you need.
An ongoing relationship with my clients
A fantastic agent focuses on a continuing relationship that offers you convenience, opportunity and value. You can always rely on your agent after the closing to help you answer questions about home ownership, provide resources, offer advice, and provide tools to ensure your home ownership experience is a positive one.
Your referrals are key!
Maintaining an ongoing client relationship is just part of an overall commitment to provide a level of service well above and beyond expectations. Your agent relies on word of mouth referrals for additional business, and good referrals allow the agent to devote more time to helping clients and less time to finding them. If your experience is amazing, be sure to tell your friends!
Ask a question
I greatly enjoy working with sellers and helping them purchase their dream homes. If you’re looking to conduct your home search soon and find a new residence, please get in touch with me via email or phone today.